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Tips for Using a Soft Approach to Make the Sale
Soft-sell marketing is a subtle yet persuasive, low-pressure method of selling your products or services. The basic premise of soft selling is that your focus is on developing relationships instead of...
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Driving Offline Sales With Your Mobile Application
Many retailers are investing in mobile apps, not primarily to drive transactions directly from this new channel, but to drive offline sales. Their focus is not to get customers to buy via their mobile...
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Mobile Advertising
Today, Google announced their beta Adsense for Mobile Applications. This allows developers to embed advertisements within Android and iPhone applications. In order to be accepted for the beta you will...
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